McDonalds Strategies in China with Those of Wal-Mart in Mexico

McDonalds Strategies in China

McDonald's started business in China in early 1990s with its first restaurant in Shenzhen. Since then McDonald's in China has been growing gradually by providing outstanding quality products and value to its clients. McDonald's strategic plan in China is to focus on middle menu expansions, ease and value. McDonald's strategy is to ensure the quality and consistency of cuisine at all its restaurants across China. For Wal-Mart to sustain its historical double-digit growth rates, it needs to develop Mexican markets. In this context, Mexico is a logical target market ...