Media Planning For Advertising Campaigns of Consumers Products in UK

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ACKNOWLEDGEMENT

I would like to express my gratitude to research coordinator, colleagues, family and friends for their relentless support and guidance, without them I would not be able to deliver this work.



DECLARATION

I, (Your name), would like to declare that all contents included in this dissertation stand for my individual work without any aid, and this dissertation has not been submitted for any examination at academic as well as professional level, previously. It is also representing my very own views and not essentially those that are associated with the university.

Signed __________________ Date _________________

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

CHAPTER 1: INTRODUCTION1

1.1 Project Title1

1.2 Significance of the Study1

1.3 Research Aims and Objectives1

1.4 Research Questions2

1.5 Hypothesis2

1.6 Problem Statement3

1.7 Ethical Considerations3

1.8 Credibility4

CHAPTER 2: LITERATURE REVIEW5

2.1 Introduction5

2.2 Company Background-Ocado5

2.3 Concept of Media Planning6

2.3.1 Definition Of Media Objectives7

2.3.2 Development Of Media Strategy7

2.3.3 Selection Of Media8

2.3.4 Schedule Or Budget Allocation8

2.3.5 Evaluation8

2.4 Objectives of Media Planning10

2.5 Importance of Media Planning and Advertising10

2.6 E-commerce Development and Online Business12

2.6.1 For organizations13

2.6.2 For the consumer14

2.6.3 The Society14

2.7 Development of Media Plan14

2.7.1 Culture and Trust17

2.8 Problems for Online Business18

2.8.1 Security in the form of payment18

2.8.2 Pleasure of shopping: Unable to see the product.19

2.9 Trust in online business19

2.9.1 Contact information:20

2.9.2 Prompt response:20

2.9.3 Newsletter:20

2.9.4 Check the links:20

2.9.6 Loyalty Programs:21

2.9.7 Avoid typos:21

2.9.8 Privacy Policy and Terms of Use:21

2.9.9 Social Media:22

2.10 Buyer Behaviour22

2.10 .1 Online Buyer's Behaviour:23

CHAPTER 3: METHODOLOGY28

3.1 Research Design28

3.2 Research Sample29

3.3 Literature Search29

3.4 Rationale for a Qualitative Study29

3.5 Methodology31

3.5.2 Researcher Bias32

3.6 Questionnaire Design33

3.7 Data analysis33

3.8 Reliability and Validity33

CHAPTER 4: FINDINGS AND ANALYSIS35

4.1 Descriptive Analysis35

4.2 Interview Analysis36

4.2.1 The Company's Selling Product Online38

4.2.2 Frequency of Online Purchasing& the Last Time That You Purchased Something Online38

4.2.3 Rating of Online Shopping Experience on A Scale Of 1 To 5 Where 1 Being the Worst And 5 Being the Best40

4.2.4 Preferences for Online Shopping V/S Local Store40

4.2.5 Future Preference for Visiting Same Website for Online Shopping42

4.2.6 Intentions for Internet Usage for Research of a Particular Product42

4.2.7 Factors Encumbering Use of E-Shopping In Mistrust to Paying Through the Internet43

4.2.8 Safety and Security Concerns for Shopping Over Internet43

4.2.9 Effective Ways to Measure the Effectiveness of the Advertising Initiatives44

4.2.11 Effectiveness of Online Advertising & The Type of Products Should Be Advertised45

4.2.12 Procedure of E-Purchase & Internet Shopping Is Too Expensive46

4.2.12 Availability of the Products Online47

4.2.13 The Most Important Thing in Internet Marketing47

4.2.14 Type of Information about Product Online48

4.2.15 Role of Social Media in Online Business48

4.2.16 Role of Advertisements in Creating Awareness of Products50

CHAPTER 5: CONCLUSION AND RECOMMENDATIONS52

5.1 Conclusion52

5.2 Recommendations56

REFERENCES58

INTERVIEW QUESTIONS65

CHAPTER 1: INTRODUCTION

1.1 Project Title

The Project title of the study is “Media Planning for Advertising Campaigns of Consumers Products in UK”

1.2 Significance of the Study

The study will help assess to make a fair comparison of the role advertising plays in marketing plays in selling online products.

1.3 Research Aims and Objectives

Research aims and objectives are the initial step in order to initiate a structure of any work because these aimsa and objectives facilitate in providing significant support to the whole investigation. If these aims and objectives are not initiated ...