MKT 501 Threaded Discussions

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MKT 501 Threaded Discussions

Marketing intermediaries

Marketing intermediaries refers to the middlemen that are mainly involved in establishing distribution channels and delivering the product to the end customers. Consider Apple iPhone for example, the marketing intermediaries that Apple applied in the market includes the distribution go the mobile phone on every service centre and retail stores authorized dealers. In this way marketing intermediaries include retailer and online B2C retailers. A number of iPhones are sold through online channels. In this apple Inc. has adopted technological sources to market their products to the customers. Speaking of requirements, what ...