Module 4

Module 4

OBJECTIVES

MEASURE

TARGET

ACTION

to make a profit for their owners

For a private limited company, the sale of shares cannot be advertised to the public, so they have to be placed privately.

A firm may pursue a policy of maximising market share independently of a short-term profit maximising objective. Domination of a particular market may give stability and security to the organisation. (Julie 2008)

To gain access to significant amounts of new equity capital from a much wider financial community, a private company may "go public" by forming a public limited company. To acquire a full listing on the Stock Exchange, a considerable amount of ...