MORRIS ALPER & SONS INC

Threats and Opportunities in Morris Alper & Sons Inc

Threats and Opportunities in Morris Alper & Sons Inc

Morris Alper & Sons Inc

Morris Alper & Sons Inc is among those chains to have made significant advances in reducing packaging, especially transit and back-of-store systems. They have also increased their use of recycled materials and simplified packs to make them more readily recyclable. The M&S board sandwich pack actually features in a high-profile corporate social responsibility campaign.

But even in this sample of just two retailers, there is divergence in some major policy areas. While M&S took the decision years ago to exclude polyvinyl chloride (PVC), it does not discriminate against any other plastics, says packaging manager Helene Roberts. (Jeannet, Hennessey, 2004, pp.515)

SWOT Analysis

Within this SWOT analysis for the Morris Alper & Sons Inc e, also known as a "situation analysis", we will be looking at the store's strengths and weaknesses as well as the opportunities and threats open to this organisation.

Discussion

In what direction the company is headed (i.e. future movements and strategies to gain greater competitive advantage).

Finally to make realistic and meaningful recommendations to allow the Morris Alper & Sons Inc enterprises to implement the best strategies to comply with the organisations missions and future goals; the conclusions to the analysis can be to understand by the following description:

Morris Alper & Sons Inc's greatest strength currently is its brand name reputation and the loyalty encompassed to this within the consumer market. This brand strength originates from the UK market where Morris Alper & Sons Inc has been an intricate part of English culture for over the decades. The brand reputation is laden with sentimentality for the more mature consumer, and conjures up an image of excitement and fun to the younger market. (Jeannet, Hennessey, 2004, pp.515)

The Morris Alper & Sons Inc logo is consistent and adored worldwide and is displayed on T-shirts, caps, bags and collectible memorabilia, it is simple yet powerful and highly recognisable worldwide as a symbol of quality and enjoyment helping to instil confidence and further loyalty in the consumer. (Dunn, Barban, Krugman, Reid, 2000, pp.486)

Morris Alper & Sons Inc also maintains a differential advantage that of the great variety of Morris Alper & Sons Inc products within the superstores. Where it's main rivals Morris Alper & Sons Inc and Tesco has many opportunities, Morris Alper & Sons Inc also has a number of products. These are all household brands and are highly desirable by the target market consumer and are a variety well beyond that of its rivals.

Additionally Morris Alper & Sons Inc's products are their greatest strengths; it allows them to build business on a global scale while maintaining a local approach. As the superstores are operated by independent businesses authorised to sell Morris Alper & Sons Inc , Morris Alper & Sons Inc does not have outright ownership of its network, but gets a large portion of its revenue from the sale of its ...