MOUNTAIN EQUIPMENT CO-OP

Mountain Equipment Co-op



Mountain Equipment Co-op

Introduction

Mountain Equipment Co-op, addresses the negative social, environmental and economic implications of predominant retail development practices. The report is based on the analysis of the case study. The report analyses environmental issue that effect the position of Mountain Equipment Co-op in the market (Mountain Equipment Co-op 2005). The report also discusses the value of stakeholders for the company and their role towards the company success. The company focuses on the designing of certain new strategies that behave positively in the success of the company. The intention of this practicum is to promote change both locally and globally through the encouragement of more sustainable retail development initiatives at the district, block, site and community scales.

Answer 01

Although conflicting theories exist, customer satisfaction considered originating in disconfirmation theory. It defined as a post-purchase evaluation of quality, given pre-purchase expectations or a customer's post-service evaluation of a transaction, as conceptually depicted by Anderson and Sullivan. In this context customer, satisfaction described as a function of an initial starting point and some perceived discrepancy from that the starting point. Disconfirmation alternatively described, as the degree to which product/service quality perceptions found to differ negatively or positively from expectations. One source of debate among authors is the relative importance of expectations and perceptions in determining satisfaction. While some researchers consider perceptions and discontinuation more important as determinants of satisfaction, an alternative concept considers customer satisfaction to originate more correctly in consumer expectations. In this view, a limitation of consumer information-processing capacity may result in perception being selective rather than comprehensive, so that "anticipation" (expectation) becomes a more dominant factor in what perceived (Steed 2002).

Other researchers adopt the view of customer satisfaction as a function of the transfer of service, delivery and perception without loss of significant elements of ...