NEW FAST FRAGILE (RESTAURANT)

New Fast Fragile (restaurant)

New Fast Fragile (restaurant)

Introduction

New Fast Fragile (NFF) is an eating establishment focusing on heathy, nutritious, and fast food to the local downtown area. The New Fast Fragile will be an upscale deli specializing in a combination of fast hot or cold sandwiches and salads plus specific recipes focusing on the Pacific Northwest cuisine. Based on this distinct menu, New Fast Fragile will follow a differentiation strategy that will provide unique, or hard to find choices to deli patrons.

The keys to success for NFF will be repeat business, an excellent location convenient to downtown businesses and its unique Northwest Pacific cuisine.

The company will be a sole proprietorship owned by Ms. Jane Ericson. Ms. Ericson will be providing $20,000 capital investment and there will be an additional $30,000 raised in short-term loan.

Mission

The New Fast Fragile will be an upscale deli specializing in a combination of fast hot or cold sandwiches and salads plus specific recipes focusing on the Pacific Northwest cuisine.

Based on this distinct menu, New Fast Fragile will follow a differentiation strategy that will provide unique or hard to find choices to deli patrons. This will provide Ms. Ericson with the ability to charge slightly more for its food services than most competitors and return a significant profit.

Objectives

The New Fast Fragile seeks to achieve the following goals:

Cash flow self sufficiency by the end of the first year.

Repay debt from original financing by the end of the second year.

Provide an income for founder-owner with income growth possibilities.

Sales over $600K in the first year.

Sales of more than $700K by the third year.

Start-up Summary

Start-up costs and initial financing are shown on the following table.  Jane Ericson will be investing $20,000 of savings and guaranteeing a loan for another $30,000 with personal assets.  In addition, the business will receive an interest-free loan from a family member of $10,000, to be repaid within the first year.

Start-up

Requirements

Start-up Expenses

Legal

$500

Stationery etc.

$300

Rent

$1,000

Expensed Equipment

$3,000

Other

$1,000

Total Start-up Expenses

$5,800

Start-up Assets

Cash Required

$28,200

Start-up Inventory

$0

Other Current Assets

$2,000

Long-term Assets

$24,000

Total Assets

$54,200

Total Requirements

$60,000

Start-up Funding

Start-up Expenses to Fund

$5,800

Start-up Assets to Fund

$54,200

Total Funding Required

$60,000

Assets

Non-cash Assets from Start-up

$26,000

Cash Requirements from Start-up

$28,200

Additional Cash Raised

$0

Cash Balance on Starting Date

$28,200

Total Assets

$54,200

Liabilities and Capital

Liabilities

Current Borrowing

$30,000

Long-term Liabilities

$0

Accounts Payable (Outstanding Bills)

$0

Other Current Liabilities (interest-free)

$10,000

Total Liabilities

$40,000

Capital

Planned Investment

Owner/founder

$20,000

Other

$0

Additional Investment Requirement

$0

Total Planned Investment

$20,000

Loss at Start-up (Start-up Expenses)

($5,800)

Total Capital

$14,200

Total Capital and Liabilities

$54,200

Total Funding

$60,000

Company Locations and Facilities

New Fast Fragile will be located in Eugene, Oregon on the corner of 7th and Main. The facilities will include a 25 person capacity eating area, counter/front area, and backroom area where refrigerators, commercial stoves and ovens are located.

Company Ownership

At its initial stages, New Fast Fragile is a sole proprietorship owned by Jane Ericson, founder and president. It will be registered as a fictitious business name.  We will move up to incorporate as recommended by our attorney later, based on growth of the business and conditions as they ...