Newspaper Advertising

What is the relative importance of print, pictures, size and proportion in newspaper advertising in the UK?

What is the relative importance of print, pictures, size and proportion in newspaper advertising in the UK?

Introduction

According to ad expert Nat Bodian, a half-page ad "will be about two-thirds as effective as a full-page ad in the same publication." Our gut feeling: An ad large enough to dominate other ads on that page, or a fractional-page "island" (example: a one-third page ad surrounded by editorial), should be noticed.

Newspaper advertising has long been an effective way for small businesses to advertise their goods or services to the community around them. Consider both smaller neighborhood papers as well as larger city (or even national) newspapers. If business is located in a small town, advertising in the local community paper makes sense; that way you can attract the locals who would most likely frequent your store. If business or service is specific to a particular section of the newspaper, run ad in that area of the paper.

Background

In many cases, newspapers offer their services to advertisers to help them develop an effective part of the display. In all cases, the advertiser has the right to refuse or accept the services. In some cases, the newspaper can not publish ads that it deems offensive or defamatory. Nevertheless, newspapers should be careful when rejecting ads, and often work with the advertiser to revise ad so it is suitable for publication.

In a relatively new phenomenon, some newspapers offer a package of advertising, which includes not only advertising newspaper, but online advertising on the website of the newspaper as well. This helps to alleviate concerns among some advertisers that their target audience may not be reading the paper and simply online. Most newspapers, Web sites offer some sort of online advertising in addition to their advertising in newspapers, but not all publications package 2 together(Jans and Rosenbaum, 2002). Hypothesis

Newspaper advertising can become more effective if more attention pays to them, it has been seen that pictures and their size are most important elements of successful advertising newspaper and magezin owners can easily increase the number of ads by focusing on these two factors.

Literature Review

Newspaper advertising comes in two main divisions: the display or classification. Newspaper ads reviewed ads are those that are more columns horizontally, and often include graphics and borders.

Classified advertising is usually the ...