NIDO MARKETING STRATEGY

Nido Marketing Strategy



Table of Contents

Summary3

Analysis Of the company's current strategies3

The controversy over Nestle Milk powder4

Introduction5

Situational analysis5

Trends in market5

Competition6

Environment Analysis - External7

Strengths:7

Weaknesses:8

Opportunities:8

Threats:8

Problem Analysis:8

Differential advantage/ Competitive edge (USP)9

Offering the highest quality in the product9

Innovation9

Low Cost Leadership10

Differentiation Strategy10

Segmentation Targeting & Positioning (STP)11

Segmentation should focus on niche markets11

Targeting12

Positioning12

Marketing objectives and goals12

Objective Strategic Marketing:12

Marketing strategies and program13

Product:13

Price strategy15

Place Strategy15

Promotion Strategy15

Conclusion16

Bibliography18

References19

Summary

Powdered milk is a product that delivers the benefits of performance, quality, and reasonable price and gets the benefit of always serving fresh milk, through the preparation thereof according to the need of the hour. Nestle Nido Milk has 15% market share. Nido has brand awareness and endorsement of Nestlé, a company established and internationally recognized as one of the largest food companies in the world. This plan proposes to maintain competitive advantage in the market for milk powder by strengthening the range of products available to consumers, introducing new varieties with significant nutritional value and quantity, seeking to modify the brand in specialist children's development, positioning us as Child Nutrition System. Three products with features and benefits led to the development of children according to age, all containing PrEBi, essential for the proper growth and healthy digestive system, and include the required fortifications at each stage of growth. With a focus on the housewife with children under 10 years, ABC socioeconomic level, the plan will focus on five pillars: product innovation, promotion, public relations, media and brand presence at point of sale.

Analysis Of the company's current strategies

Nestle, based in Switzerland, and was founded by Henri Nestle in 1866. It is a recognized world leader in nutrition and health concern. Growing product Nestle position through innovation and renovation and maintains a difference in their geo-environmental activities and production lines. Opt for long-term performance rather than short-term goals. The company gives priority to make the most relevant products to consumers in accordance with their needs, which will be useful throughout their lives. Nestle Company had started off from a single person's idea, and developed into a giant corporation. In 1866, Henri Nestle, a pharmacist, developed a method milk food for infants who were unable to get their mother's milk. The product was a success and created a desire in Europe. Nestle is to increase the size of their business from year to year. Moreover, the increase in the size of Nestle, Nestle range of products they offer. Business strategy of Nestle milk powder supports growth through innovation and renewal. This strategy has enabled Nestle in many different areas of development in milk powder.

The controversy over Nestle Milk powder

Some of Nestlé's business practices have been controversial, especially the way infant formula has been marketed in developing countries. The dispute eventually led to the global Nestlé boycott, starting in 1977. Nestlé has since launched several Fair trade products across the world

Introduction

Developing a new business strategy for nido milk has been one of the main obsessions, but when that happens to think of winning strategies, i.e. those who enjoy guarantees of triumph over the medium becomes a ...