NORDSTROM

Nordstrom

Identify the type of retailer that Nordstrom's is classified as. Describe the characteristics it shares with other retailers of this type.

Nordstrom is categorized as a retailer that provides superior services to its customers, and have been doing this from the past 100 years. They also believe in providing the best services to their customers so that customers do not even switch to any other retailer, ones they become totally satisfied from the services that the Nordstrom provides to them. The Nordstrom implementation to this strategy has also been quite successful as they today are the most successful and are from one of the best successful retailers. Their customers also pass on to others about the Nordstrom because of their satisfaction with the services that they provide to them, thus; Nordstrom's customers are creating more customers for them. By comparing to its competitors, Nordstrom provides long term quality services to their customers to maintain a long term customer relationship. They think that the prices they charge from their customers are worth the services that they provide to them, so they do not believe in the reduction of prices even through sales and promotions. The results they have been generating through this strategy are quite evident, so they have been much successful by adopting this strategy. By taking into account about the other retailers, most of them also follow the same Nordstrom's strategy of maintaining the long-term relationships with their customers. Their methods of maintaining a long-term relationship might be different, but their aims are similar in this respect. Moreover, other retailers also try to open additional outlets to reach their customers and, this is the one more characteristic that Nordstrom follows (Jones, 2006).

Describe Nordstrom's level of service on the continuum from full service to self-service. Give an example of a store ...