OBJ internet marketing and E-commerce

OBJ internet marketing and E-commerce

Question 1

Successful online communities are marked by a mix of transaction offerings, member profiles, member loyalty and content attractiveness.

Answer

rotating content

content attractiveness

open membership

member anonymity

Question 2

For corporations, which of the following is the most common type of online community to support a product line?

Answer

affinity-based

portal-based

purpose-built

product-built

Question 3

In online communities, email, SMS and instant messaging all are examples of communication hubs.

Answer

rings

webs

hubs

trees

Question 4

Each of the following presents an opportunity for personalization EXCEPT:

Answer

the product.

the web site.

the customer message.

the purchase price.

Question 5

Greater personalization is possible online due to the general purpose technologies of digitization, individualization and which ...