ODA

Sustaining New Employment and Business Opportunities



Sustaining New Employment and Business Opportunities

Introduction

The Olympic Delivery Authority ODA is the public body and one of the partnership of organizations that is mainly concerned with providing the facilities, venues, infrastructure and transport for the Olympic and Paralympic Games 2012 in London. It was established by the London Olympic Games under the Paralympic Games Act 2006 on 1st April 2006. One of the main objectives and responsibility is to work on the standards of sustainable business strategy for the maintenance of business according to the defined budget, time limit, values and innovation. In a report by South West Tourism of The London 2012 Olympic and Paralympic Games, Potential benefits to the South West, Andrea Harborne has clearly stated the sustainability criteria as “creating new employment and business opportunities locally, regionally and nationally” (Harborne, 2012). This explains the need of proper allocation of resources and to follow the proper plan that requires fulfilling the conditions of the sustainable business strategy. After the success of Olympic Games the next move of Olympic Delivery Authority is to maintain the same standard or even better to move towards the success as now people expect more from them. Their next target to achieve is the paralympic Games which require some changes as it is the main concern of sustaining business by new employment and business opportunities. The ODA has planned for the basic renovation and innovation in the venue and new employees has been appointed to meet the requirements of business opportunity. This one the major benefits of organizing the public mega events that it provides the opportunities of the business growth and opens new employment opportunities. It also increase the co- operation and business relation and private organization as well as establishment of new business sectors which also promotes the national and local identification of the city on the national and international level. It expends the economy and directs the focus on the environmental and ecological concerns. It is one of the main initiative of the business organization and the most important aspect of sustainable business strategy as well as one of the basic corporate social responsibilities. Liao and Pitts also defined the concept of Sustainable Olympic Design and Urban Development (Liao and Pitts, 2009).

Thesis Statement

The Olympic Delivery Authority sustaining new employment and business opportunities at the local, regional and national level.

Discussion

TASK NO.2

The Olympic Development Authority's (ODA) Sustainable Development Strategy, states an objective to: “create new employment and business opportunities locally, regionally and nationally”. Pearmen also provides a brief report on the objectives of ODA on the release of the Olympic Delivery Authority's (ODA) draft on sustainability principles for delivering infrastructure for the 2012 Olympic Games in London, England and also provided the statement of ODA chief executive “ODA chief executive David Higgins said: 'We want to deliver the Olympic Park site in the most sustainable way possible.” (Pearman, 2012, p.48-48). Before starting the Games these objectives were only paper work and after the 2012 Olympic Games, world has witnessed the ...