Online Marketing

By

TABLE OF CONTENTS

INTRODUCTION1

Background to the Study1

Rationale for the Study1

Significance of the Research1

Aims and Objectives1

Research Questions2

LITERATURE REVIEW2

METHODOLOGY3

FINDINGS AND DISCUSSION4

Primary analysis4

Secondary Qualitative analysis4

CONCLUSION AND RECOMMENDATIONS4

INTRODUCTION

Background to the Study

With less and less people trusting and paying attention to traditional marketing, advertisers and marketers are turning to more innovative ways to reach their audiences, and online marketing is one of them. Food industry is now realizing the benefits of online marketing and is trying to integrate it into its tactics (Iacobucci, 2008, 5).

Rationale for the Study

A good organizational scheme ensures that the company enjoys considerable profit advantage over its rivals. This is ...