ONLINE VIDEO WEBSITES

Online Video Websites

Online Video Websites

Introduction

Competition is a central concept in all kinds of corporate business strategies. Competition based on three concepts: similarity, substitutability and intensity measurement competitive. All mentioned or set of considerations is one of the first operationalization. The extent of competition from online video websites sites has been mobilized in new and innovative form. . New tools for monitoring navigation have recently developed. Referred to as tools Web Analytics and based on analysis of data logs, they are mainly transformation, measure conversion rates, and average length of visits or attendance at a site (unique visitors). However, a trend is emerging: the use of Web Analytics is a view of competitive analysis (Wild, 1997, pp.179-192) . Indeed, many questions can poser arise in the definition of competition from online video websites: What is my market? What are my most dangerous competitors? What is the intensity of competition observable segments? Although these questions may take time to answer, but these questions are very important. Two of the very well-known video websites are YouTube and Hulu. In this paper there will be comparison and contrast between above mentioned websites on the basis of their content, business models and performance etc(Watson, 199, pp.445-55).

Discussion

The study of competition in online video websites is based on three key concepts: substitutability, the similarity and the intensity of competition and on the entire consideration. Substitutability can be defined as being "interchangeable in a situation, i.e. the ability of a mark to substitute for another .It depends on the situation of use proposed by the internet user. The similarity is based on the comparison of perceptions of characteristics possessed by any of the website which is being visited by the user. The operationalization of similarity is done by assessing the number of features distinctive and common. It does not take into account the situation and use is stable over time unlike the substitutability. The significance of several different online video website in the calculation of similarity can also introduced as a notion .A notion of asymmetry in the similarity between different sites (Pempeka, 2009, pp.38-39). This asymmetry leads to the conclusion that the marks of the same target market are sub- ensembles sets of attributes of the prototypical video sites. Measuring the intensity of competition is based on the notion of a set of consideration. Because of the limited cognitive abilities and a process of choosing type connective, it is interesting to look at alternatives the user considerations simultaneous two alternatives. Simultaneous considerations come directly from the current research on all account (Parvatiyar, 2001, pp.34-35).

YouTube versus Hulu

YouTube is the world's number one site for sharing videos online. Acquired by Google in 2006, he decided on new trends and its influence is felt on all the other video sharing sites. Whereas, Hulu-The excellent site launched by News Corp. NBC Universal and republishes the major American series of media groups, like The Office or The Simpsons. The only problem which this website is facing is that it ...