OPERATIONAL MANAGEMENT REPORT

Issues of Planning Control and Improvement in the Organization

Issues of Planning Control and Improvement in the Organization

Introduction

The Coca Cola Company Limited is the biggest beverage firm of the world. It is one of the leading and most innovative brand for producing soft drinks. Company spends billions of dollars in research and development for competing in the market, the huge budget of research and development helps coca cola for designing the new product in order to gain a higher margin. Other than the Research and development Coca-Cola also invests a huge amount in many mnarketing campaign for supporting their brands. (BELL, L.2004 pp. 47-58)This campaigning helps the coca cola to improve their consumer preference and awareness for particular brand. These initiatives has helped coca cola to maintain their long-term profit margin and provide access to the larger market share around the world amongst the beverage market. In this essay I will analyze the operation of coca cola by covering the three core activities of a corporation, includes Corporate social responsibility, Quality management and Operations Improvement. Focussing on the Corporate Social responsibility because community is very important element, with the strong community responsibility the intrinsic link establishes when members feel towards one another. Corporate Social responsibility is very important aspect which needs to considered by the corporation as today worl is facing many challenges with respect to the pollution affecting the enviroment. Many CSR inititives from Coca Cola has been taken to make the envirionent more green. (Fittipaldi, Santiago 2005 pp.277-294)Secondly, quality management is another key issue which will be discussed in this essay, quality management is very essential for coca-cola it helps in staisfying the consumer, if qulaity management is not implemented coreectly it will result in negative response from the consumers. Latsly the Operations improvement this function helps in maintaining the skilled workforce there have been several issue regarding operations management faced by the coca-cola. Smoth operations helps company to produce the finish good in a timely manner. The Coca-Cola Company (TCCC) was established in 1886 and is one of the most recognized brand names than any other product on the planet. (Fassin, Yves 2005 pp. 265-279) TCCC sells more than 400 types of beverages including diet or light beverages, sports drinks, water, teas, and coffee. The company's headquarters are in Atlanta, Georgia where it employs more than 70,000 people. Coca-Cola's inspired mission statement has helped the company achieve its rise to the top of the soft drink industry .

Discussion

Corporate social responsibility

The Coca Cola Company has very active policy for Corporate Social Responsibility; Coca-Cola has been very effective in implementing this policy with full dedication. Coca-Cola spends millions of dollars for making sure that they are helping the different communities and fulfilling their social responsibilities. Coca Cola has donated these amounts to different regions for the purpose of development. The development includes the Health care, Infrastructure around the world. Not only this coca cola also focuses on the educational development of the different countries, especially coca ...