Paper 6

Paper 6

In order to develop a strategic plan to help the faltering company we need to perform a strategic audit to determine what the organization has to work with. Thompson and Strickland, 1987, argued that the question, "What is our business?" is best addressed through a SWOT analysis (Thompson, and Strickland, 1987). Acer's mission statement is to "Have a very long-term plan: affordable fresh technology to be enjoyed by everyone, everywhere" (Mintzberg, Lampel, Quinn, & Ghosal, 2003, p. 228).

Opportunities (O) -

Improve Acer's brand name awareness. The company is in a good position for creating a well-known brand name in all ...