PHARMACEUTICAL INDUSTRY

Effect of Market Research on Overall Profitability of A Pharmaceuticals Company (A Case Study Of BEXIMCO Pharmaceuticals Company

[Writers name]

Table of Contents

ABSTRACTii

CHAPTER 1: INTRODUCTION1

Background of Company1

Background of Research1

Aims and Objectives2

Research questions:2

CHAPTER 02: LITERATURE REVIEW3

What is significance of market research?4

CHAPTER 3: METHODOLOGY13

Research Design13

Sources of Information13

Research Approach13

Instruments to be used:14

CHAPTER 4: DISCUSSION15

The Need for Market Research Agencies15

Why is it significant to market research16

CHAPTER 5: CONCUSSION18

Opportunities:18

Threats:19

Strategies19

Competitive advantage:20

Business strategy:20

REFERENCES22

ACKNOWLEDGEMENT

I would take this a great opportunity to thank my study supervisor, family and associates for their support and guidance without which this research would not have been possible.

ABSTRACT

A pharmaceutical industry, or drug industry, is the commercial trade whose focus is to research, develop, market and/or distribute drugs, most commonly in context of healthcare. They can deal in generic and/or brand medications. They are subject to the variety of laws and regulations regarding patenting, testing and marketing of drugs, particularly prescription drugs. From its beginnings at start of 19th Century, pharmaceutical industry is now one of most successful and influential industries, attracting both praise and controversy, and its activity are subject of good market research. This research focuses on importance of market research to pharmaceutical industry and benefits it provides to industry for growth in profitability. The research involves case of Beximco Pharmaceuticals Ltd. And type of market research it uses. In order to achieve purpose of doing such research it is very much essential to understand what kind of market research used by Beximco. The process of obtaining information is carried out adopting internal and external research. The sources of information used are primary as well as secondary sources. In procedure of primary data collection three approaches were used, which were questionnaire, personal interview and observation method. Data is presented in an understandable form. It includes visual aids to have the clear view of interpretation, like graphs and charts. Statistical tools and techniques like regression analysis are used to analyze data.

CHAPTER 1: INTRODUCTION

Background of Company

Beximco Pharmaceuticals Ltd (BPL) is the leading manufacturer of pharmaceutical formulations. The industry is largest exporter of pharmaceuticals in country and state of art manufacturing facilities are certified by generating global regulatory bodies of Australia, Gulf nations, Brazil, among others. The industry is constantly building on its portfolio and now produces over 400 products in different dosage forms covering broader therapeutic categories including antibiotics, antihypertensives, antidiabetics, antireretrovirals, anti inhalers for asthma, etc, among many others.

With decades of experience in contract manufacturing with global multinationals, skilled workforce and proven development capabilities, industry has been building the visible and growing presence in all continents that offer high quality generic medicines at cost plus affordable.

Ensuring access to quality drugs is the powerful suction that drives more than 3000 employees of organization, and each is governed by same moral and social responsibilities of industry values most.

Significance of the research

Understanding market research is very essential for the industry to survive in the market. Popular concept of market research is to increase sales. Other opinions are like advertising and retail.

At this time, it is very ...