PHILIP MORRIS INTERNATIONAL

Philip Morris International

Philip Morris International

Introduction

Philip Morris is a tobacco company, the main product is Marlboro, and their competitive company is British American Tobacco. The company is headquartered in New York City, but operates through its operational headquarters in Switzerland and does not operate in the United States, with Philip Morris brands there still owned by PMI's former owner Altria. Employing over 75,000 people, Philip Morris international (PMI) is the leading International tobacco company in terms of market share. The firm's product line features seven of the world's top 15 brands, including Marlboro, which is the top-selling cigarette brand on a worldwide basis. In 2008, PMI sold 310.7 billion Marlboro cigarettes. Altria Group, Inc., which spun-off PMI from its operations in March 2008, sells the Marlboro brand in the United States. PMI sells Products in over 160 countries, holds about a 16 percent share of the total international cigarette market outside the United States, and has the largest market share in 11 of the top 30 cigarette markets, excluding the U.S. market.

PMI continues to innovate across its brand portfolio to serve different needs of various customers and as a means of stimulating sales of its products. The profits of Philip Morris International have been increasing since past many years. In the last quarter, the company reported its profit to be increasing exponentially as compare to the past years. According to the operations of the company, it is estimated that the firm will have per share profit of $ 1.08 as compare to the past years that is considered to be the rise of 97 percent on each share. The past estimates made by the consensus has not been changed but have been raised to what was expected previously. The consensus estimated that the company's profits will be growing as compare to the past three quarters. The profits of the last quarter have been recorded to have rise in profits of the company that is $ 1.03. Moreover, the financial analysts are also expecting increase in the last quarter's revenues of the company. The projected revenues of the company are estimated to be 4.7% that is well above the past revenues of the company.

The last quarter's revenue is estimated to be the $ 7.37 billion as compare to the $ 7.04 billion for the previous quarter. However, the revenue for the whole year is estimated to be $ 30.79 billion that is great achievement for the company. According to the ratings of the financial analysts, the shares of the company are highly in demand and would be selling large number of shares in the future. The number of buy has been drastically raised over the past month that is mainly due to the increase in revenues of the company.

Among the competitors of the Philip Morris International, the main competitors of the company are British American Tobacco Industries (BTI), Reynolds American (RAI), Altria Group (MO) and Lorillard (LO) etc. These competitors have been continuously raising their sells along with the ...