Portfolio Project: Ford Motor Company

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Portfolio Project: Ford Motor Company

Executive Summary

Ford was founded in 1903 by Henry Ford. Ford Motors are manufacturers of Ford, Mazda, Lincoln, Volvo and Mercury, cars and trucks. Ford Motors suffered a biggest annual loss in its history of $12.7 billion in 2007. Ford went to Congress in late 2008 for a bailout, Along with General Motors and Chrysler. However, it managed to avoid the bankruptcy fillings and rejected the bailout money. Its vision is to become the world's leading Automotive Products and Services Company. Alan Roger Mulally, an American e businessman and engineer is currently the President and Chief Executive Officer of the Ford Motor Company. He became CEO of Ford Motors in September 2006. Ford, under the leadership of Alan Mulally, returned to profitability after crisis situation during late 2000's recession. It was the only car manufacturer which avoided government bailout unlike the other two competitors, which shows his quality of leadership and analytical skills. Mulally leadership style is result oriented and management is crisp and authoritative. Ford Motors featured in World's most Ethical Companies of 2010, from a field of thousands of companies in more than 100 countries and 36 industries.  Ford's transparency, communication, innovation, corporate governance, Social Responsibility and business practices, became key factors for featuring in the survey conducted by Ethisphere Institute. Ford was ranked among the top 25 companies in the world in corporate social responsibility (CSR) according to the Tomorrow's Value in its global report. This was the second time Ford gets to be on the list. Ford is the only automaker in the top 25 of 50 companies that demonstrate best practices in corporate social responsibility CSR.

Table of Contents




Current Facts5




Leadership Styles6

Leadership and Culture10


Corporate Social Responsibility11



Portfolio Project: Ford Motor Company


Automobile manufacturing company, Ford Motors, is the second largest producer of commercial cars in the world. Today, the company holds 15% of the automotive market in the world. FORD brand was created in 1903 by Henry Ford and dozens of associates in the State of Michigan, USA. Henry Ford revolutionized the world of automotive engineering which is located in 185 countries in the world, today. 

This paper will focus on Ford Motor Company's history and current information, along with mission, vision, and values statements. It will further explore Alan Mulally, CEO, Ford Motor Company's leadership style. The paper also includes insight to leadership and culture and stance on ethics and corporate social responsibility.



On 16 June 1903, Henry Ford created the Ford Motor Company with a capital of 150,000 USD, including 28 000 USD from his pocket. The first car was sold on 23 July 1903. The factory is located in former factory cabs of Detroit. Success came to Ford in 1908 with the arrival of the famous Model T on 12 August 1908. This model sold over 15 million copies worldwide. The success of the Model T Ford allowed Ford to expand considerably not only in the United States, but also in Asia (1909), in South America, in Europe (1911) and Australia ...
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