POSITIVE AND NEGATIVE STIMULI

Distinguishing between discriminative and motivational functions of Stimuli by Jack Michael

Distinguishing between discriminative and motivational functions of Stimuli by Jack Michael 1982

Introduction

Jack Michael in his research article, “Distinguishing between discriminative and motivational functions of stimuli,” has discussed the application of classical conditioning to mould employee behavior.

Rationale of the study

a. What did the experimenter or author try to find out or demonstrate?

In this study, the author has tried to demonstrate the concept of positive and negative stimuli that can be used for motivating employees. The author has demonstrated the importance of using positive and negative ...