Preppy Style And Its First Impression And Impact On Success Or Failure

Read Complete Research Material

Preppy Style and its First Impression and Impact on Success or Failure





Social Perception3

Observational skills, attention to people and an insight6

Personal image, Behaviour and appearance7

Making first impression with the Preppy Style9

Facial features and attitude13

Eyes and body language16




Preppy Style and its First Impression and Impact on Success or Failure


Fashion designer Coco Chanel said, “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion had to do with ideas, the way we live, what is happening”. Coco Chanel's quote is as pertinent today as it was back in the 1950s when she said it. Many see fashion as just frivolous clothing for anorexic-thin models, but fashion is also for the everyday woman with a discretionary income. The bottom line is that women want to look and feel good-the two are synonymous with one another. Chanel's message resonates deeper than a classic suit jacket. Fashion is a part of who we are, the way we live, and the times we exist in-Chanel's idea of fashion tied into ideas is a classic concept that spans decades. Fashion is not only defined by what we wear, but also how we carry ourselves. Those two things combined; clothing and attitude are what make up a personal style.

Fashion can be used as a synonym for glamour, style, and beauty. But more than any of these things, fashion should be seen as an expression. Everyone is exposed to fashion every day, and every single person's fashion differs somehow from another's. Even those who do not give any thought to what they wear, or having a style, make choices in clothing that depict themselves as a person, and represent their character on a daily basis. The self-expression that comes from style allows people to be whoever they want to be. Fashion allows a person to change who they are based on their look. It is that expression that can boost self esteem, and allow the discovery of how one wants to present themselves to the world as an individual. Fashion is an ever-changing, always growing, celebration of diversity.


Today in this consumer-based society, clothing has become an indispensable part of us. Everyday we spend some amount of time to decide about clothes we wear. A lot of time goes in decision-making while selecting and purchasing clothes. In all of the activities related to clothing, values act as directive and motivating force in behaviour and decision-making. Since values give a direction, one tends to be influenced by the values to which one gives importance and the influential values in ones' personality affects his choice, selection and purchase behaviour. Young people are very careful in their appearance management, as during these years they notice and are noticed by their counterparts and exhibit characteristic clothing behaviour. Hence, clothing behaviour becomes an area of research.

Clothing behaviour research has its roots primarily from the disciplines of psychology, sociology and social psychology. Research has mainly concentrated around two areas of prime focus: one major area of ...
Related Ads