PRICING AND DISTRIBUTION STRATEGIES

Pricing and Distribution Strategies

Pricing and Distribution Strategies

Summary

Microsoft is preparing to launch Windows 7 Phone. The software is expected to be available in several different devices from a number of vendors. And it is likely to offer an experience of more IOS like any other mobile operating system Microsoft has released. The situation we face is the pricing strategy and marketing and product distribution channels.

Microsoft could be making a mistake with his desire to concentrate most of their efforts to your Windows 7 on consumers. After evaluating the success of Apple has had, it might seem a good idea. But Microsoft is a company strongly focused. That will not change anytime soon. First, should focus on business and then only after enjoying success in this space, shift their attention to consumers. It's something the company should seriously consider.

Microsoft so far has signed agreements with a handful of companies to build devices based on Windows Phone 7, including Samsung and LG. Although companies are important in other areas of consumer electronics, which need not cause much excitement in the mobile market. Before Microsoft he takes the stage next week to do everything possible to find a company that customers are excited. In fact, Motorola would be your best bet.

But with its impending release comes several questions. Windows 7 Phone looks like a better operating system, but still full of holes that could derail the software before they even have the opportunity to compete. And do not forget that Microsoft has left out several key features that could be very annoying for your operating system once it becomes available. In short, Microsoft has already made several mistakes with Windows 7 Phone (Ziegler, 2010).

But luckily for the software giant, we can solve these problems now. Read on to find ...