PRINCIPLES OF MARKETING

Principles of Marketing

[Name of College]

Marketing Plan for Toothpaste

Statement of Learning Focus

In this paper, I aim at exploring the market knowledge and relating it to my professional life experience. I have worked in numerous business fields that include working as an entrepreneur, working as an employee in accounting field, insurance industry, and also as a manager in a restaurant. All these fields are diverse in nature and provide me significant knowledge about marketing principles and how it influences the marketing related decisions. The following essay will focus on the marketing knowledge that I have acquired through academia and personal work experience. The following essay will focus on my personal understanding of marketing concepts. I have acquired experience in diverse fields, like I worked as an entrepreneur for at least 10 years and owned a gas station as well as 7-Eleven. I also have worked as an accountant and senior loan officer. I have managed restaurants as a hotel manager and worked as an Allstate insurance agent.

College Course Equivalency

The course “MK 300: Principles of Marketing” will aid me in enhancing my marketing concepts. My experience as an entrepreneur provided me valuable insights and understanding about how does marketing play its role in every business domain. My experiences as a business owner of 7-Eleven department store and owner of gas station will prove to be deeply link with this essay. This course aims to prepare students to understand the market conditions and apply the appropriate marketing techniques where needed to support the business. This course will introduce the basic principles of marketing to the students, and help them understanding the importance of effective marketing in organizations. The marketing course will also enable students create and apply effective marketing techniques.

Paper Objective

I will relate the essay to my practical experience as a business owner, insurance agent, and experience that I gained from the hospitality industry. In this essay I will design a marketing plan for toothpaste while applying the marketing principles which I have learned in this course.

Product Description

“White & Fresh” toothpaste will be developed as a unique product for fresh and healthy teeth and jaws. “White & Fresh” will be extra efficient toothpaste that will enhance the jaws strength and give users strong and white teeth. I will select the target market, define the market condition and finally will devise a marketing plan for the company. “White & Fresh” is of good quality toothpaste because it will contain the anti-bacterial ingredient Tri-closan. “White & Fresh” makes Pro-Health toothpaste which contains a special stabilized stannous fluoride to fight decay and bacteria, and a “different” anti-tartar ingredient, sodium hexametaphosphate. 

Contextual Market Analysis

The natural surroundings we reside in be capable of being very unpredictable. All associations have its advised interior flaws and power; however the out-of-doors globe will furthermore have a foremost influence on the “White & Fresh” upcoming opportunities. The PEST analysis is well liked trading administration device and procedure of analyzing the numerous distinct external components influencing an organization (Berlin, 2000; Kiountouzis , ...