PRODUCT LAUNCH PLAN

Product Launch Plan

Product Launch Plan

Distribution Strategy

The advertising for Kudler is done with flyers that are inserted into the local paper and distributed to restaurants but because this is done infrequently, sales are not on a steady rate. Another direction that Kudler's is heading is in catering. Brochures are available in stores for catering services and this has been a profitable service. This is another way that Kudler's can establish new customers because individuals', who have attended the catered function, visit the store after the event. Additional market research will be in the control, monitoring, feedback and evaluation of the ...