Proposal Memo - Apple Inc.

Proposal Memo - Apple Inc.

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Subject: Proposal Memo for Approval of Topic for the Formal Report

Date: April 11, 2012

Apple is one of the biggest and well renowned technology companies in the world. The success of the company and its products is inherent in the management's commitment to creativity and innovation. The paper investigates whether it is this conviction that is credited for the success of Apple.

Thesis Statement

The management and operations at Apple have gotten better with time. In fact, it is the management's commitment to deliver the best quality and gain customer lifetime value that has led ...