QUEST FOODS ASIA PACIFIC

Quest Foods Asia Pacific

Quest Foods Asia Pacific

(1) Product line:

Quest is a partition of ICI and focuses in the development of development flavorings and texturizing goods for development and beverage businesses - a part that is overridden by some 12 businesses round the world. (Everatt 2001)

Not all the controllers of Quest were assured that CRM should be a enterprise main concern, granted that the business was furthermore going through a enterprise method reengineering initiative. At the identical time, Quest discovered out that one of its foremost competitors had currently commenced its CRM expertise, which conceived additional force for Declan MacFadden, the man to blame for the CRM start at Quest. (Calhoun 2001)

(2) Demographic of Target Audience

The intended target markets for Quest Foods are:1. International and local visitors to one of the existing stores who will spread the name and good public relations information to others about the quality and high-valued customer services relations provided to them. Families and individuals who are looking for the ease of affordable and quality prepared meals made from superior gourmet ingredients. Health conscious people who are looking for organic ingredients to use in their daily diet(Everatt 2001)

(3) Distribution method and Scope:

The key to maintaining a competitive advantage, according to Geoff James, even when the competitor has lower prices, is for a company like Quest Foods to maintain the overall quality and functionality of the products and services. In addition, they should know how their supply chain and distribution costs mount against other distributors. Most important of all is for the executive task force to undertake a major reorientation, in order to have a “brain trust of energetic leaders to guide and implement these changes.” (Abbott 2001)

(4) Pricing strategies:

Unlike other frequency programs, Quest Foods does not use this profile of behavioral data ...