RECCESSION'S EFFECT ON BUSINESSES AND CONSUMER BUYING BEHAVIOUR

Reccession's Effect on Businesses and Consumer Buying Behaviour



Acknowledgements

I owe my sincere and earnest thankfulness to my baby, Rayhaan who made this happen. I would also like to appriciate the support of my family, my faculty, who have been with me during the course of dissertaton. I am indebted to Dr Bacha. However, my special thanks go to my family, my friend Don who always encourages me. Its all due to their prayers and guidance that lead me to what I wanted to achieve. I will always be grateful to all those who made my work possible and I will always remember them. Finally, I really appreciate encouragement of Mrs Runjanally for all her guidance throughout my MBA course and big thank to all staff of London school of Business.

ABSTRACT

The aim of this study was to analyze impact of recession on businesses and consumer buying behaviour. The prevalent down turn in GDP and recession is normally escorted by stunning fall in supply market, grade of job loss increased, and huge down turn in lodgings market. However, businesses bear many if small or large-scale and eventually some of these businesses close down. Negative development adds contradictory components for an economy. My major locality that I will be focussing on is 'reccession effect on businesses and consumer buying behaviour'. The dissertation is founded upon result of recession and how it conceived and still conceiving havoc in economy. So, UK has been strike by recession rather couple of times from 1930's but now it's in midst of lowest economic urgent position ever. new paradigm is required fro comprehending what is going on. Hence, deductions will be drawn in lightweight of truths and modes to get finances back on track.

 

 

 

 

 

 

TABLE OF CONTENTS

ACKNOWLEDGEMENTS2

ABSTRACT3

CHAPTER 1: INTRODUCTION6

Objective6

Recession Definition6

Recession history6

Current Recession9

Buying Behaviour10

CHAPTER 2: LITERATURE REVIEW12

Economic Cycle12

ECONOMIC BOOM12

ECONOMIC SLOWDOWN13

ECONOMIC RECESSION13

Economic Recovery13

Commodities prices14

Banks and their function in economy15

AIG and its role in financial crisis15

Credit Crunch15

Business and recession16

Recession and its Impact on big businesses16

Falling Stocks and Dividends16

Bankruptcy17

Unemployment17

Cuts of Quality of Goods and Services17

British Franchisees and Recession17

Recession and its influence on Small Businesses18

Job Losses18

Funnel Strategy19

Consumer Behaviour19

Types of Consumer Behaviour19

Planned Buying Behaviour20

Unplanned Buying Behaviour20

The financial Crisis Factor20

An organizational framework21

Consumers and their reactions21

Decision-making and data searching22

Price adjustments22

Promotion adjustments23

CHAPTER 3: RESEARCH METHODOLOGY23

Research Method24

Research Approach24

Research Questions25

Data Sources25

Methods of Data Collection25

Primary Data25

Secondary Data26

Research Strategy26

CHAPTER 4: RESULTS AND ANALYSIS28

UK's Large-Scale Businesses before and in Recession28

Bradford & Bingley28

Recession and Its Influence on Small Businesses30

Head Hunters Limited30

All-Out Limited31

Excellence Graphic Designer guarded (EDGL)31

CHAPTER 5: RECESSION INFLUENCE ON SUPPLY MARKETS AND SHARES33

Recession leverage on supply and share markets33

Bull Market33

New York Stock exchange (NYSE)34

London Stock Exchange34

Wall Street35

Recession and its leverage on provide markets35

How provide market works?35

Subprime Mortgages36

Wall Street Collapsed36

Record drop in FTSE36

Collapse of Lehman Brother37

Key Themes of Buying Behaviour38

Disposable income38

Savings38

Job Uncertainty39

CHAPTER 6: CONSIDERATION AND CONCLUSION40

Suggestions40

Restructuring banking system41

Introducing new jobs, through new skills42

Making country independent by growing their own food42

Introducing cheap prices of food43

Supporting low and medium size businesses43

Making possible finance approach for businesses43

Making 2012 the memorable year44

Improving tourism and hospitality44

Large investment requirement projects44

Overall plans44

Implication of Research Questions45

Research ...