[Recession- Impact on Consumer Purchasing Power in the Retail Industry]

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Acknowledgement

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

DECLARATION

I [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

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ABSTRACT

In this study we try to explore the concept of recession in a holistic context. The main focus of the research is on consumer purchasing power and its relation with recession. The research also analyzes many aspects of consumer behaviour and tries to gauge its effect on purchasing patterns of consumers. Finally the research describes various factors which are responsible for the consumer behaviour and their purchasing power and tries to describe the overall effect of recession on the consumers of UK.

TABLE OF CONTENTS

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

Background of the Study1

Problem Statement1

Research Aims and Objectives1

Research Question2

Reliability and Validity2

Generalizability3

Ethical Concerns3

Limitations and Suggestion for Future Research5

Assumptions & Limitation6

CHAPTER 2: LITERATURE REVIEW7

Causes of Recessions7

Effects of Recessions10

Symptoms That Suggest a Recession11

Recession Causes and History12

Precautions in Case of Recession14

CHAPTER 3: METHODOLOGY19

Research Design19

Literature Search19

CHAPTER 4: DISCUSSION20

Approval of Recession20

Vulnerable21

Search of Safety21

Solution Finder21

CHAPTER 5: CONCLUSION26

REFERENCES31

Chapter 1: Introduction

Background of the Study

A recession is a prolonged period of time where a nation's economy slows or declines. A stop or slow this type is characterized by a number of different factors, which include: People buying less stuff, lower production of manufacturers, a rise in unemployment, salary freeze, and of course, a stock market unstable. According to conventional definition, this slowdown should continue for at least six months to be considered a recession. This study highlights the impact of recession on the buying powers of the consumers in U.K.

Problem Statement

In a market economy, production and consumption are linked in several markets. A market is simply a place where consumers can go to buy things from the producers; these producers can go to sell things to consumers. A supermarket is an example of a physical marketplace. People, who want to eat food, go to the supermarket and buying from producers by middlemen, and often there are others along the way, such as the distribution companies for example.

Research Aims and Objectives

The aim of the research is to find out the impact of recession on consumers, how they act in the time of recession and how does recession influences the purchasing power of consumers in the retailing industry.

Research Question

The study aims to answer the following question:

What are the impacts of recession of consumer buying power in the retailing industry?

How can consumers increase their buying power even in the time of recession?

Reliability and Validity

The term bias is a historically unfriendly pejorative frequently directed at action research. As much as possible, the absence of bias constitutes conditions in which reliability and validity can increase. Most vulnerable to charges of bias are action research inquiries ...