RED BULL STRATEGY Red Bull Strategy

Table of Contents

Introduction1

Key Success Factors1

New Category Creation1

A benefit that consumers can feel1

Brand focus2

Beyond the bullring, - a future of niches for energy drinks2

Natural Energy3

Men & Women3

Promotion Strategy3

Promotional Mix3

Ways of promotion5

Strategic Analysis5

SWOT Analysis6

Pestle Analysis7

Porter's Five Forces8

Promotional Strategies9

Limitations of the model11

Conclusion11

Red Bull Strategy

Introduction

Red Bull energy drinks are one of the leading energy drinks in the business world which creates a large amount of revenue in the energy drinks market. It holds 60% market share in Europe. Innovation in packing, marketing and distribution, has led red bull to capture the market.

Key Success Factors

New Category Creation

It is considered as one of the most successful and well proven strategy followed by most of the successful companies in the world. Red Bull should establish an innovative strategy in order to give guidance and direction for the development of current and future sales messages, advertising and brochures (Sam, 2010). Through its creative strategy, they have identified that what will be the impact and perception of this product on the minds of consumers. This will be helpful in getting the charity funds from the individuals.

A benefit that consumers can feel

Te health benefit provided, by these energy drinks is like all the best performing functional food. The health benefit is easily detectable and effective. It is most efficient in providing advantage which can be felt by the customers. This is the key for creating brand loyalty. At the heart, the communication strategy of the company is always a key idea, which is the concept of positioning. Red Bull considers the full range of design communication strategy, and then it must immediately mention that this is a difficult and often lengthy process. However, with complete systems approach, the communication strategy develops the company in an effective manner. CRM or customer relationship management is a tool which Red Bull uses in order to manage its customers. The company uses this software in order to facilitate the customers of the company (Arrow, 2000). Successful organizations are those that recognize their customers, and feel the need to know deeply opportunity to meet with their needs and expectations and staff knowledge and attitudes appropriate to give the attention it deserves.

Brand focus

Marketing is considered as a battle of perception rather than products. The brand position of the company plays a crucial role in the marketing of the products. Proper brand positioning should be provided for the benefit of customers and leads to long term marketing expenditures. Positioning of the design process offered by Red Bull occupies a distinct and valued place in the minds of consumers. The purpose of positioning the product is to make sure that it has a definite place in the mind, which distinguishes it from competition. Product positioning at Red Bull gets a sense of the client in mind and makes a decision about where the product the product should be marketed (Kerin, 2008). This can be achieved by its own attributes of the product or under the influence of ...