RESEARCH METHODOLOGY

Research Design Proposal & Literature Review

Table of Contents

Introduction1

Part I Research Design Proposal1

Research Case1

Assumptions2

Preamble2

Background to the Research3

Purpose and Scope of the Research4

Timing4

Research Question(s)4

Objectives of the Study5

Research Design6

Sample Design7

Population7

Research Limitations8

Data Collection8

Plan of Analysis9

Time Plan9

Part II Literature Review9

Meaning of Arts & Crafts9

Setting up a Crafts business11

Market Demand and Perception13

The Research Road Map15

Conclusion22

References23

Research Design Proposal & Literature Review

Introduction

As per the requirements, this assignment is segmented into two parts, the first part presenting at length about the research design proposal for a new entrepreneurial venture. Similarly, the second part deals with the relevant literature review of the various literary sources, which had helped formed the research questions and flow of discussion for the first part of this assignment. Furthermore, at the end of the paper a brief summary of the entailed discussion is summarised in form of a graphical representation of the research project road map. The purpose to show the research road map in form of graphical presentation is that the entire components of the research road map have already been discussed in the two parts of this paper, and also by providing a graphical representation of these main components will further clarify the points discussed.

The preparation of this paper and the relevant research involved has helped further instil the many concepts of research discipline comprehensively, to be implemented in an analytical manner, hence adding more to the practical knowledge of this discipline. However, it is prudent to state that for purposes of developing a logical case, certain assumptions that have been observed are mentioned where required.

Part I Research Design Proposal

Research Case

Developing a research proposal for a new entrepreneurial business project, being presented to the business partners, after conducting primary and secondary research to determine market potential and buyer's behaviour to develop a strong case to present.

Assumptions

Some of the key assumptions observed for the development of this proposal are:

Names of persons, the proposed name of the business are fictional

Similar research compared to what Jude intends to do, haven't been carried out by anyone else

Preamble

Jude, Philippa and John have been close friends since their middle school days, their friendship continued into their university life as well, from which they have just completed their graduation, all having majored in the disciplines of business management and marketing. Over the course of their university studies, these friends took diverse extra courses to add to their skill levels. These courses included digital marketing management for John, advance course in baking and decoration by Philippa and an extensive certificate in arts and crafts study and practice by Jude. Seeing the talent that Jude possessed, both her friends encouraged her to turn this hobby into a full time profession. Analyzing the bleak employment scenario, Jude decided to consider more seriously of her friends' advice to open a small arts and crafts business. However, before even divulging any further with the possibilities, Jude was majorly concerned with the financial aspect of setting up the business; however, her friends and family came to her help, where her father, John ...