SAINSBURY IN EGYPT

Sainsbury in Egypt

Sainsbury in Egypt

Question1

Country culture has often formed the inherent cornerstone for a broader structure, and the “fit” with owner homeland culture has been glimpsed as a key component in working out the achievement and malfunction of retail internationalization. The culture of Egyptian clients in Cairo is distinct from British clients with esteem to their religion and believes. Egyptians consume halal beef, dairy cheese and fish etc, and they like to ascertain it before they purchase it, that's the part of their culture (Andrew, 2000, 22). 

The retail commerce in every country has its own set of institutional ...