SERVICE QUALITY IN HEALTH AND FITNESS INDUSTRY

Service Quality in Health and Fitness Industry

ABSTRACT

Purpose - The reason of paper is to find out value proportions for health-and-fitness industry and to analyze salient facets of quality-management practices of organizations in this industry.

Design/methodology/approach - The study in this paper values the grounded-theory set about to the multiple case study of 15 businesses in health-and-fitness industry. Qualitative procedures in pattern of in-depth meetings and fact are used for facts and numbers collection.Findings - The paper notes that developed the structure for management and fitness value presented. The value proportions are found to "Lust", "mental changes" and "physical change" is. The key enablers are identified as "relational competence" and "technical competence". Other declining enablers are also recognized and described.Research limitations / implications - The paper shows that there is structure based on qualitative facts and figures Assembly are not quantified compounds. This could be a target of further research.

Practical implications - The structure offered in this paper is useful for managers of companies, if fitness planning and organizing their activities.Originality / value - The paper introduces the innovative structure of the salient features of the value of the fitness services - a sector that has received little scientific attention in the past. This study also supports the general understanding of service value and shows the benefit of inductive qualitative methodology in this regard.

Contents

CHAPTER 01: INTRODUCTION1

Background of the Research1

Aims & Objectives1

The present study examines notion of value in relative to fitness. The reasons of study are:1

CHAPTER 02: LITERATURE REVIEW3

Early Foundations of Wellness and Fitness Programs5

Positive Health versus Health-Risk Management6

Types of Wellness and Fitness Program7

Employer-Sponsored Program Success Factors11

CHAPTER 03: METHODOLOGY14

Research Design14

CHAPTER 04: FINDINGS & DISCUSSION16

CHAPTER 05: CONCLUSIONS25

REFERENCES26

APPENDICES33

CHAPTER 01: INTRODUCTION

Background of the Research

Service and value management services in the health section was fascinated important study vigilance in recent years, but most studies focused on conventional health care. Compared fitness industry has received little attention some study. It has some support in the sports market, but with some appreciation for fitness industry. Nevertheless fitness industry is growing rapidly, and more emphasis on the value of the services in this industry. (Chen 2003)

Further study is needed in this locality. It was argued that personal fitness is a productive brings the improvement authority powers of nature, and parallels between companies have taken authority and fair performance. Regardless of promises importance of environment, there are proposals, the service management in fitness industry, especially management of customer relations, is incomplete. Fitness services require personal interaction between providers and clients, and fitness services procedures are convoluted and distinctive. It is therefore significant that fitness service providers to realize their customers, and qualitative studies are particularly helpful in this regard.

Aims & Objectives

The present study examines notion of value in relative to fitness. The reasons of study are:

To find out value proportions for health-and-fitness industry.

To analyze quality-management practices in this industry.

The study values grounded-theory set about and is therefore mainly inductive.

CHAPTER 02: LITERATURE REVIEW

Publications, taking into account management services and value in the fitness industry is ...