SHELL AND INNOVATION PROCESS

Shell and Innovation process

Shell and Innovation process

Industry

An industry is the manufacturing of a good or service within a category. Although industry is a broad term for any kind of economic production, in economics and urban planning industry is a synonym for the secondary sector, which is a type of economic activity, involved in the manufacturing of raw materials into goods and products.

There are four key industrial economic sectors: the primary sector, largely raw material extraction industries such as mining and farming; the secondary sector, involving refining, construction, and manufacturing; the tertiary sector, which deals with services (such as law and medicine) and distribution of manufactured goods; and the quaternary sector, a relatively new type of knowledge industry focusing on technological research, design and development such as computer programming, and biochemistry. A fifth quinary sector has been proposed encompassing nonprofit activities. The economy is also broadly separated into public sector and private sector, with industry generally categorized as private. Industries are also any business or manufacturing.

The petroleum industry

The petroleum industry includes the global processes of exploration, extraction, refining, transporting (often by oil tankers and pipelines), and marketing petroleum products. The largest volume products of the industry are fuel oil and gasoline (petrol). Petroleum is also the raw material for many chemical products, including pharmaceuticals, solvents, fertilizers, pesticides, and plastics. The industry is usually divided into three major components: upstream, midstream and downstream. Midstream operations are usually included in the downstream category.

Shell

Shell is a multinational petroleum company of Dutch and British origins. One of the six "super majors" (vertically integrated private sector oil exploration, natural gas, and petroleum product marketing companies). The company's main business is the exploration for and the production, processing, transportation, and marketing of hydrocarbons (petroleum and natural gas). Shell also has a significant petrochemicals business (Shell Chemicals), and an embryonic renewable energy sector developing wind, hydrogen and solar power opportunities. Shell is incorporated in the UK with its corporate headquarters in The Hague, its tax residence is in Netherlands, and its primary listings on the London Stock Exchange and Euronext Amsterdam. Shell operates in over 140 countries. In the United States, the Shell Oil Company subsidiary, headquartered in Houston, Texas is one of its largest businesses. Shell has five core businesses: exploration and production (the "upstream"), gas and power, refining and marketing, chemicals (the "downstream"), and trading and shipping.

Report on innovation within the organization

The Innovation Audit is a proven method to improve innovation. It examines key indicators, determines strengths and weaknesses and identifies ways of improving innovation throughout the organization. Through one-on-one interviews we analyse the attitudes and behaviours that shape culture of innovation. The topics examined include:

The vision and desire for innovation

Attitudes to risk and blame

Idea generation techniques

Internal and external sources

Delegation and empowermen

Processes for proposal evaluation

Prototyping and speed to market

Innovation metrics

The Innovation Audit report tells Shell what is working well in terms of culture and processes. It also analyses what is inhibiting innovation. Finally it contains an action plan with specific ...