Should An Automotive Technician Take In Opening His Or Her Own Shop

The new Repair shop is a start-up organization that offers a complete domestic and foreign care repair service as well as a full-featured retail parts store. The new Repair shop will serve the Portland, OR market with three convenient locations. The new Repair shop will grow into a business with outstanding sales by year three.

Market Needs

Between having a high level of commuting traffic, and an equally high level of tourism traffic on local highways, there is a constant significant demand for auto repair services and auto parts. Convenience is a must for most middle and upper class consumers and travelers.

Service Business Analysis

The market of auto repair services and parts sales is very fragmented. The majority of auto shops usually offer either repair services or parts inventory. The niche where QDAR positions itself represents auto centers that offer both auto services and parts at one convenient location.

Competition and Buying Patterns

The new Repair shop faces over 400 auto repair and auto parts competitors in the local area. Only a quarter of these competitors offer both auto repair services and auto parts inventories. Among these, only a few are major national chains.

Large competitors' stores typically carry the same basic product line, with variations based on the number and type of cars registered in the different markets. A full complement of inventory at a typical supercenter includes an average of approximately 25,000 items.

The Concept

The auto repair market has a lot of competition, however, almost all only offer service. The new Repair shop will differentiate themselves by not only offering a hassle-free repair service, but a fully stocked parts store. Not only will this serve a wide range of customers for both service and parts, but the parts department will support the service ...