SITUATION OVERVIEW

Situation Overview



Situation Overview

Situation Overview

At OMRON, we aim to benefit society through technological innovation based on our capabilities in sensing and control, and by continually challenging ourselves to do better in our role as a global corporation. To this end, we established a long-term corporate vision, Grand Design 2010 (GD2010), which describes the kind of company we want to be over the 10 years from 2001 to 2010 and specifies the basic policies and management strategies required to achieve this. The ultimate goal of GD2010 is the long-term maximization of OMRON's corporate value. As time passes and Consumers are becoming more and more aware of the growing competition, they prefer to shift to other food sources to satisfy their need of hunger. As a result Consumers are rapidly loosing their appetite for the fast food industry. The latest data on consumer attitudes from leading online consumer feedback service such as PlanetFeedback.com reveals that complaints are outpacing compliments by nearly 50 percentage points.

Part II: Strategic Issues

OMRON considers it essential to embed CSR into its management strategies, and to practice CSR as part of its business operations. As such, OMRON has worked to strengthen its CSR management system globally.

In the end of fiscal 2007, the Group CSR Committee was set up to help the management team assess the overall status of CSR and define the specific issues that the OMRON Group faces. The committee also helps determine the future direction of CSR activities. Chaired by the President, the committee's main tasks include formulating the OMRON Group's CSR policy and strategies as well as promotion and monitoring of CSR activities in key areas. Members are presidents of business companies, general managers of head office administrative divisions, and presidents of regional group head offices.

In the past, specialized groups were in place to respectively deal with corporate ethics, environmental preservation, information disclosure and other areas. The Group CSR Committee in turn will cover all of these areas and review OMRON Group's business operations from an overall CSR perspective so as to promote CSR practices more strategically. Business companies and head office divisions (including the environment department and the legal affairs department) are responsible for putting into action the policies and strategies determined by the committee. In fiscal 2008, the Group CSR Committee met twice?in June 2008 and February 2009.

To objectively grasp its own CSR management status, OMRON conducted diagnoses of its sustainability strategies using ...