SOCIAL CHANGE

Social Change

Social Change

Introduction

We are naturally resistant to changes; even to those changes that we really want in our life! Assume that we somehow manage to overcome that inertia. It is still a challenge to escape velocity and keeps going. I personally haven't made it past the initial trial sessions at the neighborhood gym. Why is it so hard for people to embrace obviously good changes? Is it simply matter of motivation? What are the factors that motivate us to change and adopt new behaviors? How can these motivations influence design decisions? Gretchen Anderson and Janna C. Kimel explore these in the article “Motivating Wellbeing” in the 2010 summer issue of Catalyst.

This is related to educational psychology of human. When it comes to motivating the consumer, it's essential to note a trending buzzword: gamification. At its core, the concept attempts to embellish reality with a layer of game-like levels and rewards that people can do and earn, ultimately coming out as winners having beaten the game of their own life. Gamification essentially frames life to be a large, infinite game; however, the most compelling games are anything but infinite. In fact, they are completely enclosed as reality is impossible to predict. By equating a game with reality, gamification attempts to tear down a game's enclosure. If gamification is 20 to 30 percent about the game and 70 to 80 percent about applying game mechanics to real-world markets or segments, social games should take the opposite approach—a majority focuses on the fun, social components (Macdonald, 2005).

Intrinsic motivation lies within the individual himself to do the task, while extrinsic motivation depends on external factors like monetary rewards, recognition, force or fear of punishment. According to some of the prominent motivational theorists, the key factors that make motivations effective are freedom (autonomy), power, belonging and fun. Combining these factors and relating them to the present context, the proposed strategies in the paper include enabling personalization, goal setting, belonging, competition and comparison. This paper will present a social change process within in the society where there are millions of consumers. Review on Social Change

Social change means a change of any kind, taking place for some time in the social community, groups, institutions, organizations and societies in their relations with each other, as well as with individuals. (Alvesson 2008, 535-563)Social development is seen as a special case of social change, with a focus towards improving / complications / progress or regress in the direction. Thus, social changes, which include social progress, determine the development. (Burrell & Morgan 2008, 45-6-56)Others, who do not carry any positive or negative sense, defined as social change. In this case, the same social changes in society, sometimes described as the progress / regress, and sometimes as a simple social change (Kellerman 2008, 60-62). Social change a higher level usually lead changes in lower level. Changes in lower level usually do not lead to changes at higher levels, unless these changes do not become widespread and are not ...