STRATEGIC BUSINESS ISSUES

Strategic business issues

Strategic business issues

Table of contents

Task 13

Potential resource strengths and competitive capabilities3

Potential market opportunities5

Most Admired Airlines5

Threat8

Task 314

Strategic Business Analysis and HRM14

Task 426

Easyjet operations26

easyJet - Who are they?26

Conclusion30

Task 1

Potential resource strengths and competitive capabilities

Regardless of the issues, which dealt in on Southwest Airlines in connection with the sad evidence of Sept. 11 attacks, numerous strengths and advantages can be clear which determines the endurance of the airline in overcoming the disaster.

Airlines have implemented e-ticket, or purchase tickets online, which saves passengers from spending the additional costs of travel agencies. With the help of an electronic ticket, the passenger also save time when purchasing their tickets (2003). The strength of airlines has, during its start as a company, she was able to provide services to Lamar Muse as its Chief Executive Officer, aggressive and assertive airline veteran who knew the business and who had the entrepreneurial skills to solve the problem of creating the airline from scratch, and competing in the forehead with the other competitors. This is the force airlines "because of the leadership, motivation and enthusiasm of the Muse, the airline was able to succeed in their endeavors. In addition, he managed to attract other skilled people, as his work in the company. He was also able to hire a talented senior that includes a number of veteran leaders of the other carriers. These staff are innovative, dare to do things unconventionally, and were motivated by the challenge of building the airline from scratch "(2003). It simply means that along with Muse, he was able to attract staff who will encourage and stimulate the growth of the company based on innovation and entrepreneurship through new methods and strategies. In addition, the airline also managed to attract private investors and first editions, which served us a good amount of money to buy airplanes and equipment including the Boeing 737 at a reduced price (Ragland, James and Martin Zimmerman, 2000, 544-677)

Southwest Airlines: Culture, values and operating practices

Additional strength of the company that it can charge lower rates than its competitors, the company believes that low rates will allow more people to fly and grow the market (2003). The airline also has a strong and firm legal framework that will make the staff realize the company's drive to survive and thrive, despite all the difficulties he faced (2003). With the leadership of Herb Kelleher, he could carry out effective and efficient interaction in the airline. He made a point of visiting with service personnel to check how well aircraft and talk with flight attendants, he did not have much control of their position, but instead, being in the army as much as he could (2003). His preference should be more actively involved in the activities of its employees, thereby creating a more interactive and more personal relationship with them. Moreover, his style was to listen, observe, and offer encouraging their employees took part in the ceremony attendants issue of Southwest University, seems to help load bags on major holidays, ...