STRATEGIC CHANGE

Strategic Change

[Writers name]

Strategic Change

Change is a gradual or stepwise process of translating the organization to the next level by using existing ideas and concepts. Innovation - the process of developing new ideas and concepts and their application in the organization.

First, many credit Jobs' vision for the success of Apple. In some ways, this is not far off the mark - Jobs, especially after his return to Apple in 1998, pushed Apple in some weird directions that clearly distinguished the tech company from its competitors (Kurt, 1958). Probably the best part of this strategy was an emphasis on design and a ...