STRATEGIC DIRECTION FOR AN ORGANISATION

Strategic Direction for an Organisation

Strategic Direction for an Organisation

Introduction

Strategic direction in management has four basic elements such as environmental scanning, strategic formulation, strategic implementation and evaluation and control. The paper discusses implementation of a strategic direction for ABC printing company using SWOT and other techniques. This report focuses on what ABC Printing Company needs to do in order to be profitable, provide quality products to consumers and above all retain its leadership potentials in country's market and even abroad. The report also looks at what organization's vision and mission statement means. It touches strategic objectives by dealing with strategy formulation, analysis and implementation.

Strategic Direction for the Organisation

Corporate governance has to be used to reposition the operations of ABC Printing Company, analysis of both the micro and macro environmental points of view of the organization - where demographic, socio-cultural, political/legal, technological and global considerations of the organization in question. It also dwells on strength, weaknesses, opportunities and threats including studying trend analysis of the organization.

Porter's five forces model, concept of strategy groupings, resource based view, triple bottom line reporting, value chain analysis and financial analysis would have to be examined critically so as to make ABC Printing Company have competitive advantage over its rivals.

Based on the above concepts in this report, it is hereby recommended that ABC Printing Company has to:

open new markets and establish branches in other countries by targeting major cities and towns using same standards, quality, menu, site selection and construction.

develop more unique brands, always be ahead of competitors and try to use trend analysis to know the lifestyles of people, tastes, maintain its corporate social responsibility with stakeholders, look at marketing mix, develop its technological base and have a friendly atmosphere at their various cafes including motivating employeesIf these recommendations are implemented, it is believed that ABC Printing Company will occupy more than 30% of the market share within the next few years.

The basic aims of the report is to find how ABC Printing Company can give itself strategic direction and reposition its leadership edge by ensuring the management concepts remains special, opening up franchises, encourage transparencies in management practices and be proactive in terms of change and innovations. The report further investigates that how ABC Printing Company can sustain its rising profit and growth levels.Another aim of the report is to find out how ABC Printing Company can ensure consistency in their vision, mission and strategic objectives by using major processes like strategy analysis, strategy formulation, implementation and corporate governance•Analyzing the micro and micro environments of ABC Printing Company. For this purpose using Porter's five forces model and concept of strategy groupings to make ABC Printing Company have competitive advantage over their competitors. In order to conduct a comprehensive research we'll perfom detailed SWOT and value-chain analysis to identify possible opportunies and threats for ABC Prining Company.

Background of the Company

ABC Printing Company is a market leader in the printing industry business. Started business in 1981 with three small printing business setups ...