Strategic Management: Mission, Vision, And Stakeholders

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Strategic Management: Mission, Vision, and Stakeholders

Strategic Management: Mission, Vision, and Stakeholders


Toyota Motor Corporation has its headquarters in Japan. It employs 300,734 people around the globe. It is the eleventh largest company of the world by revenue and is the largest automobile manufacturer by production. The company was founded in 1937 by Kiichiro Toyoda. The following paper focuses over the Mission and Vision of TMC and its various stakeholders along with its operations worldwide. Akio Toyoda is the President of TMC. The company outlines and articulates its vision and cherishes its values. The board defines the roles and responsibilities of all workers.


Mission Statement

"To sustain profitable growth by providing the best customer experience and dealer support."

Toyota Corporation is one the most popular automobile brands in the United States. Its mission is to provide the safest means of movement by providing people with reasonable automobile. It respects the notion of innovation and aims to exceed the expectations of its employees (

Vision and philosophy

Toyota leads the company through its guiding principles and the code of conduct defining the vision of the company and how the company aims to achieve success and sustainability in the future (

Guiding principles at Toyota

Toyota respects the law of all the nations. It undertakes reasonable business activities at all levels to provide best work practices and to represent itself as a responsible corporation of the world. It takes steps to respect the traditions and culture of every nation and designs its activities accordingly. It takes steps to contribute to corporate social responsibility by contributing to the economical and social development of the countries and communities it serves. Also, it aims to provide clean and safe products to its people ( It works for enhancing people's life through its activities. On the other hand, the mission is to have advanced technological systems and provide products and services that fulfill the needs and wants of the customers globally. It fosters a culture that enhances the value of people by developing mutual trust and respect at all levels. It fosters an environment of innovative management by promoting growth and harmony in the company and forcing people to come up with innovative ideas and practices.

The company works with its business partners to achieve long term growth and benefits and keep its doors open to developing partnerships (

Toyota wants its employees to faithfully complete their duties and contribute to the success of the company. All employees are required to understand what they must do and what their contributions to the company are. They must understand their responsibilities and commit to the organization. On the other hand, employees must be creative and innovative. They must try to stay ahead of the other corporations. Continuous innovation and creativity occur in the organization at all times. Toyota fosters a friendly work atmosphere where people work warmly and are good to each other. This helps in identifying solutions easily where you can always look up to the people at higher levels ...
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