Strategic Management Plan for The Body Shop



Strategic Management Plan for The Body Shop

Strategic management process

The marketing strategy is a technique of the company to attract more customers toward its products. The marketing strategies of the companies are mainly focused on the enhancement of the sales level. The marketing strategies of the company should be focused on the audience that is the target of the company. While planning a market strategy for target audience, the company can plan about what the consumers are looking for and where they find their related products. The marketing strategy should also be based on the brand techniques. The brand of the company should be such that it cannot be adopted by any other company or brand. The brand of the company should be an image setter or trend setter for the company that can stick the customers with the brand (Boeker, 2003).

Role of corporate governance in strategic decision making

Several previous studies have explored various antecedents of "ethical" decisions of the marketing strategy and processes. One study found that companies often do not follow normative models of marketing strategy decisions. This analysis showed that marketing decisions are not based on the quality of the mark, the rate of market growth, market size, market concentration, or the familiarity of the enterprise market. Subsequent research has found that the organizational structure and culture is the background to make the marketing strategy. Support has also been found at the project history to the extent of marketing strategy; award the project specifically, the relations of the members of the project, and labor disputes (Abell & Hammond, 2001).

Environmental analyses

Of all the existing definitions of marketing we believe that the most successful is the one that says marketing is the art and science of selling to more people than we can contact you personally. Consumers are directly dealing with specific segments or we can find in global markets or mass. But what security is there wherever they are, we are likely to influence them and thus generate more sales. Each consumer will purchase unwittingly released by a different trigger, or put another way, your purchase will be generated by a marketing tool designed specifically to achieve this momentum. The elements of the marketing strategy also include the pitfalls and the drawbacks of the products that the company is offering to its customers (Brockmann & Paul, 2001).

Product

Marketing aspects of products in accordance with the specifications of their products or services, and how it relates to the end user needs. In case of the Body Shop, the scope of a product generally includes supporting elements such as warranties, guarantees and product quality that is largely focused. The wide range of cosmetic product in the body shop is safe to use and are produced through natural resources that focuses the beauty of the customers. The cosmetic products of the body shop are more focused and are taken into account through the advertisements and promotional strategies. The products of the body shop are more focused ...