STRATEGIC MANAGEMENT PRACTICE ASSIGNMENT

Strategic Management Practice Assignment

Strategic Management Practice Assignment

Air Products UK (AP), is a packaged gas supplier and is one of the highly respected multinationals in England. The packaged gas industry is one of the most important sectors of the economy and AP has become a major player in this industry by keeping thousands of people employed; and by contributing to the annual GDP of England through the large amount of taxes paid on packaged gas supplying and sales. By having the mission of being the “first choice for everyone,” AP is obviously portraying itself as a very focused, determined and goal-oriented company. Its objectives are not only related to sales and profits, but are also reflective of the excellent corporate culture and the high level of ethical responsibility that the company takes on (www.airproducts.co.uk).

AP is an organization well suited from all facets - that is - operations, marketing, organizational structure, leadership, and motivational aspects - every element perfectly blends in its success story. On one hand, AP has firm values and believes that have played a significant part in building and maintaining its corporate culture, while on the other hand, it has high marketing standards which take more into account than just the sales of packaged gas supplying (www.airproducts.co.uk). It listens and reacts to the concerns of its stakeholders especially since it is operating in a highly controversial industry. From a business point of view, it takes great strategic steps to market and enhance the image of its brands while complying with all the government regulations. In addition, AP understands the highly significant role of information technology in today's global economy, and thus pays special attention to the implementation of new strategies in all of its departments. Every department has its own network system and database that provide increased communication and reliable data (www.airproducts.co.uk). Especially, in the factories, AP has a number of latest machinery for facilitating and their performance is commendable (www.airproducts.co.uk).

Mission Statement

“Transform AP to perform with the speed, flexibility and enterprising sprite of an innovation, consumer-focused company” and long term vision of becoming (www.airproducts.co.uk).

History

Air Products UK Plc. is the member of the multinational Air Products UK group (AP). Air Products UK Plc. is the first-multinational company of England and completed 58 years of its operations in the country. Company was incorporated in England and is listed on the three stock exchanges of the country. It was established in the same year when England takes its birth in 1947, and taking over the business of imperial Packaged gas Company (India).the parent company of AP is Air Products UK (AP), a well reputed company that stands second in the global packaged gas market. AP was the first foreign company to set up business in England (www.airproducts.co.uk).

Key Objectives

To regain volume and value leadership by positioning variable brands in all consumer related segments of the market. The focus is on the light segment, ASU 30(adult smokers under 30 years), and premier brands.

The established leading positions in markets where it is ...