Strategic Marketing Management

Strategic Marketing Management

Introduction

This chapter presents an introduction to the report followed by a discussion to highlight research problems. In addition, a background is provided to explain the importance of the subject. The presentation will result in a formulation of the Research questions and the purpose of this study. Finally, disposition of this dissertation.

This project examines the process of strategic marketing and its operations in hotels with focus on airline industry within the UK. The report assesses the strategic marketing processes that are related t? both customer retentions and the management of hotel as a whole. Customer retention is assessed relative t? the impact, which the strategic managent has on such organisations, emblem believe and emblem attitude. Strategic Marketing is furthermore assessed in relative t? the antecedents ?f restaurants performace service value and seen value (Slaster & Olson 2001, p. 1063).

Discussion

Strategic Marketing and Its Importance

The need to devise marketing strategies aimed at giving airlines a competitive edge cannot be overemphasized. Most companies within the airline sector have seen most of their strategic marketing plans die because of a lack of coherent harmonization of the mission statements. Strategic management refers to the act of planning a business at the highest levels by the company top management (Chen et al 2007, p. 944).

The second importance of the marketing strategy is that it involve increasing the seasonal spread of tourism by laying focus on the deepest troughs in order to ensure that the local airlines will have the necessary cash flows to make them sustainable. It also increase tourism throughout the United Kingdom. This ensure that all the areas with tourism potential are capable of achieving their full potential. The strategic marketing geared towards improving the image of the country by adopting a positive image of the various regional destinations within the country. It is also geared towards the maximization of the opportunities for synergy by facilitating grassroots input and jointly planning with the regional experts.

Strategic marketing is also beneficial to the organization as it enables the managers to realize the customer preferences on products of the organization .It is when the tactical and operational teams unite in a consolidated strategy formulation forum that they are able to devise a strategy that will meet the needs of the consumers. In this regard therefore, for Airbus, strategic marketing provides a platform from which the airline can better understand the needs and preferences of the customers. Strategic Marketing enables a business to generate great gains while maintaining competitiveness in the market. Indeed, Strategic Marketing has been the secret behind the great unfailing performance by Boeing (Hitt 2009, P. 290)

An Organisation needs many resources to operate successfully in a competitive environment, which is open to frequent challenges. An efficient labour, a large piece of land and sufficient capital are certainly not enough to ensure success, proper implementation of carefully formulated strategies are very important. Managing a business properly is essential to secure good profit and growth figures. A well-maintained financial information greatly assists in enabling ...