Strategic Options

Strategic Options

Introduction

Cost leadership strategy is defined as the process of winning the market share by lowering the cost of the products in the target market segment or at least providing the lowest price to the value ratio. The firm must be able to operate at a lower cost than its rivals in order to earn more profits and competitive advantage.

Companies adopting the focus strategy focus on a few target markets and they offer low price and differentiated products or services in order to meet their needs and demands.

Discussion

Differentiation strategy involves the development of products or services that offer unique features ...