STRATEGIES FOR NEW MULTI-NATIONAL MANAGERS

How would your Vietnamese national strategies meet the expectations of your new Multi-National managers?

Executive Summary

The assignment relates to the leadership skills and it also highlights how it can be implemented in an organization. This has submerged the major features for the transformational leadership practices and strategies to meet Vietnam's national strategy. The company Coca-Cola is one of the most successful multinational companies. In the analysis of consumption, the study showed that the majority of Vietnamese consumers understand energy drinks products bring comfort, increase energy, improve mental, reduce stress and help them do a better job. The Coca-Cola Company after entering in Vietnam's market try to create organizational learning, where managers themselves are not convinced it. Coca-Cola entered the Vietnamese market with investment policies in the national company and take over the management through their own capital. A successful entry strategies followed by many different tactics to ensure their position in the Vietnamese market. Similarly, it is also observed that if managers do not support the needs and requirements of the company to better survive in Vietnam's market, the company may fail to resist in that market. Therefore, leadership is some what like what needs to be done or the way of acting in certain situations, however, an efficient leadership can be viewed by the framework for knowing, doing and being. An effective leadership engages in possessing and reflecting one's actions, skills and behaviour. This perhaps, relates to the elements that are being interconnected.

A leader must set goals that lead to the company in a certain direction. Through following strategies and planning will serve as the elements in the success of change management which has helped the organization in achieving the goals and objective of an organization which ultimately guide towards achieving the vision and mission of the organization. Thus, this will prove to be successful for the Vietnam's Market.

Table of Content

Executive Summary2

Introduction6

Research Aims And Objectives7

Research Methods7

Discussion And Analysis8

About The Organization8

Pervious System: Challenges Faced9

Opportunities For Small Fish9

Strategic Change Management10

Previous HRM Practices at Coca Cola11

Recruitment and Selection at Coca-Cola11

Coca-Cola And International Employee Relations13

Reward and Performance Management13

Performance Appraisal13

New System14

Transformation Of Organization14

Steps To Be Taken15

Their Choices and Strategies16

The Implementation Of New Strategies16

Performance Management Strategies16

Cultural Reasons For Resistance To Change17

Organizational Success and Employee Engagement17

Strong Orientation towards R&D Process18

Justification Of Using The Qualitative Design18

Company's Goals Of Human Resource Development19

Job Involvement19

Improvement of Employees20

Enhance the Vitality of Employees20

Polishing the Human Resource Basics20

Market Analysis20

Focus On The Convenience For Consumers21

Other Initiatives21

Image building21

Coca-Cola Beverages Vietnam22

Training and Development in Coca-Cola Organisations22

External Challenges22

Conclusion23

How would your Vietnamese National Strategies meet the expectations of your new Multi-National managers?

Introduction

In the view of Bass (1998), the present system of Human Resource Development has to cover a variety of fields and aspects that require a vast level of expertise and skills from compensation and benefit administration to employee relations. Moreover, to implement these skills and tasks in a benefiting manner, information technology has become an integral part. Skills are further required by the human resource to employ and work efficiently ...