Strategies to be taken by IPTV Company

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Strategies to be taken by IPTV Company

Research Question

“What strategies should be taken by IPTV Company to compete with Cable Company?”

Introduction

IPTV is a neologism emerged there are only two or three years. It means the distribution of television using the IP protocol.  However, for companies in the telecommunications sector that will introduce this technology to market, IPTV is very much. For them, IPTV is a completely contemporary media experience that pushes the boundaries of traditional broadcasted televisions. This is an integrated media platform through which a single supplier may, on a single network, providing a wide range of content and communication services on one device, all services covered by a single same invoice. This concept of "single window" seems particularly attractive to end users (Ramirez, 2008, pp. 110).

Discussion

The definitions of IPTV are sometimes divergent. For broadcaster, IPTV (TV and broad band) is just a new proposal for supply of digital channel to homes using a Television screens.  IPTV is corresponding to satellite's system; cable and terrestrial exist, however, in few matters it may compete (Held, 2007, pp. 28).

For the telecommunications industry, IPTV is new digital broadband offering both voice data, website surfing, and videos. The arrival of IPTV has given birth to the word triple plays. Therefore the combination of imaginative media content and communications, combined with in the community, could lead in future to an interactive Television experiences to the telecom (Ramirez, 2008, pp. 113). Triple play is a concept that is beginning to be exploited also by companies active in the cable sector, which, having started operations with the TV, now offer Internet ie.e voice and broadband. Whatever the service providers, IPTV is a perpendicularly planned plus strictly managed (Held, 2007, pp. 25-38).

It is still run by a single provider for complete essentials of the value chain's contented provision, content preparation, distribution, receipt, user relations and billing. The service providers are fully accountable for the excellence of its products. He often uses proprietary technology solutions, which generally are not subject to international agreements and are not compatible with the technologies of other service providers (Ramirez, 2008, pp. 110-115).

To further complicate matters, the acronym IPTV is also used to designate that television can watch surfing the Internet. This streaming video is the best Internet service available on a voluntary basis, without warranties about. Images, instead of being viewed on the TV, are only available on PC. The scope of this technology is global (as opposed to IPTV telecommunication companies, which remain a local service). With the constant improvement of techniques for audio / video compression, network throughput and Internet storage means, Internet TV is recognizing as a very important contender. Most of the people are convinced that in the relatively near future, Internet will not only operate services Word wide web and voice communication, but also to broadcast TV services linear and non - linear (Held, 2007, pp. 25-38).

Current position of IPTV in Market

At present, the size captured of the IPTV marketplace is still comparatively limited compare to that of broadcasting. The complete figures of IPTV subscriber globally is approximated ...