STRATEGY, PROCESS, PRODUCT AND SERVICES

Strategy, Process, Product and Services

Strategy, Process, Product and Services

Globalization and Strategic Planning Starbucks

Globalization is a tendency for the enterprise, technology and philosophy to the worldwide distribution and will allow the company to expand beyond its normal boundary. Strategic planning involves making decisions about organization's long term goals and strategies (Bateman and Snell 2004). Starbucks coffee company's strategic vision is beyond the scope of the performance of its clients' daily needs through active participation in the community and environmentally safe operation.

Discussion

Add the globalization of Starbucks Strategic Plan will enable the company to expand its business and increase ...