SUBWAY RESTAURANT

Subway Restaurant

Subway Restaurant

Subway Restaurants Supports the Franchising Dream. For 37 years the Subway chain has been providing would-be entrepreneurs with a way to build and succeed in their own business, and it realizes that minorities play an important role in the expansion plans of the franchise. This has led to the chain's commitment to offer financial assistance for the majority of the franchise fee, as well as help in leasing and equipment expenditures.

At Subway Restaurants you not only benefit from the experience of a proven business model, but you also have the continued support of a network of seasoned professionals at headquarters and in the field. In fact, the Subway concept is the envy of the quick-serve industry and has earned Subway a place in franchising history.

"The foundations for the Subway system are keeping the business simple, providing good support and offering good control systems," says Fred DeLuca (the Subway owner), president and co-brander of the Subway franchise. "Small restaurants, low overhead and a very low initial investment-all these things attract franchisees."

Additionally, it is important to note that Subway franchisees have a great enthusiasm for expansion. In fact, each year nearly 70% of new Subway franchises are sold to existing franchisees who are reinvesting in the business. Of course, in addition to a successful business format, Subway otters a strong brand image as a healthful alternative to fatty last food. With its fresh, great tasting, made-for-you sandwiches and salads, many with 6 grams of fat or less, Subway has become a popular destination for health-conscious consumers (Duecy,2005).

According to Delucas "most important goal is to increase average sales volume per store, while decreasing operational costs. Thus although growth is still a priority , subway is placing a even greater emphasis on each individual stores volume and profitability"

The marketing and promotion of Subway Shops present strategists with a unique challenge. Theoretically, the task should not be that difficult since Subway has a well-defined "product" and a large and ready market for their services. Many strategies, however, have not been effective.

Safety Measures:

The Subway franchise ensures that safety measures are taken by all its franchisees to provide quality food. All employees need to use gloves at all stages of food handling. Members of the speciality food franchise have to attend a training course in their local area in order to provide needed information to their employees on this regard. Fresh food stock preparation and temperature regulation helps the fast food franchise to keep up its high standards of hygiene. It is to provide the necessary specifications on the levels of cleanliness to be maintained by franchisees that the Subway franchise initiated "Gold Standard" policies.

At the end of the training programme which also deals with management skills and operational methods, Subway fast food franchisees are put to a comprehensive test which they have to get through in order to own a Subway franchise. The initial cost required to become a Subway franchisee is low compared to other fast food ...