SUGRU

Sugru.Com

Abstract

Innovation is no doubt a key to success for modern businesses in order to sustain in the market. Sugru has emerged as an innovation of the silicon rubber that can be used to handle old as well as new things people use in daily life. The role of technology cannot be denied in today's modern businesses as well as life of individuals. In fact, the emergence of the internet has changed the way businesses are conducted to increase sales. This paper aims to investigate the development of Sugru and examine the business of Sugru.Com as well as technical issues associated with the company.

Table of Contents

Abstract1

Introduction3

Discussion3

Sugru.Com4

Business Issue4

Use of Technology at Sugru.Com5

Proposed E-Business Model for Sugru.Com5

Discussion on Affiliation models6

Explanation of the Current Strategy of Sugru.Com6

Unlocking the Market Potential through E-Commerce7

The use of IT in Sugru's Supply Chain and Value Chain7

Technical Issues8

Website's Evaluation Criteria for Sugru.Com8

AAOCC8

Technical Solution for Website Design of Sugru.Com9

Range of Services Provided on Sugru.Com10

Factors Associated With the Online Purchases at Sugru.Com11

Recommendation12

Improving the Website Rating of Sugru.Com12

Website Security and Internet Crimes13

Sugru.Com's Online Payment Systems13

Benefits for Sugru14

Scenarios15

Conclusion15

References16

Sugru.Com

Introduction

In today's rapidly changing business environment Innovation is considered as key tool for the growth of any business. In fact, most of modern businesses regard innovation as life to their businesses. It can be seen that nature changing market place allows businesses to operate under a pressure of product substitution or potential entry of new business. This changing nature of the market place motivates businesses to bring creativity and employ innovation not only for the growth of their business but also to sustain in the marketplace for longer. The appearance of Sugru can be seen as a creative and innovative form of silicon rubber or Formerol (Wallop, 2009).

This innovation is a multipurpose product that can be built by hands. In addition, the main purpose of this special air-curing rubber is to bond different things together in order to make them strong. The product usually comes in airtight packets and can also be used to form various kinds of handles and hooks for domestic as well as professional use. It is also interesting to know that the word Sugru is an Irish word that means 'play' (Wallop, 2009). The most powerful feature of Sugru is that, once it is taken out of its packet, it can be cast into different shapes and easily sticks not only to metal but also to leather, wood and plastic.

Discussion

Sugru.Com

Sugru.Com, on the other hand, is a small company and a latest example of entrepreneurship that introduced novel products made with Sugru or silicon rubber. The company was started in 2009 and currently has its presence in the United Kingdom and United States (Sugru.Com, 2012). In addition, Sugru.Com is marking success with a considerable pace. Sugru.Com is selling its products through online business in more than 76 countries where consumers use this innovative product for their daily life things. The company is willing to increase its global customer reach through their website in order to increase their ...