SUMMARY

Summary

Summary

The paper is about International Company, Revlon Inc that offers detailed strategic analysis of the company, examining its performance in the cosmetics and toiletries market (Ono 1996). The report examines the shares by region and sector, brand portfolio and new product developments and market strategies, challenges from the competition and future prospects.

Use it to understand opportunities and threats facing the business and the factors contributing to success.

The method of diversification should be based on the region in the center of attention (Light and Laura 1992). Regions that have an impeccable fashion, the following must be addressed through joint ventures. This ...